Meet Larry A. Coates
My Personal Business Manifesto
I am part of a new movement of fearless entrepreneurs committed to doing business with the highest levels of integrity.
As an Influencer, I don’t claim to have zero fear. I identify my fears and face them head-on.
I am devoted to personal growth as I step into my God-given calling. I set a powerful example for my family and community, showing what it means to prioritize people over profits and character over fame.
My business is a vehicle for bringing hope and change to a marketplace often steeped in selfishness and ego. I am humble yet confident, kind yet firm, loving yet direct. I say what I mean and mean what I say.
In essence, I do business differently. I create products and services that offer value far beyond the price tag, crafting extraordinary customer experiences. I always seek a win-win in every interaction—even if it means walking away from a sale.
I’m not here to survive; I’m here to thrive. I aim to ascend to unparalleled heights of personal and financial freedom by helping others do the same.
Above all, my work is an act of worship. I seek to honor God by serving His people well. The grace I offer others is a reflection of the grace Christ has so generously shown to me. Through this calling, I pray that my life and my work point others back to Him.
I’m not just a marketer…
I Am A Fearless Entrepreneur.
My Background
From humble beginnings in my parents’ donut shop at age 13 to a combat helicopter pilot in Vietnam, from electronics engineer to software developer for U.S. federal agencies—I’ve spent my life building systems, solving problems, and serving others. Every step of the way, I’ve been guided by a strong work ethic, a spirit of service, and a heart for people.
Just before leaving for Vietnam, I became a Christian—a decision that has shaped my life’s work, my leadership, and my purpose. That faith has been my compass through war, career transitions, business pursuits, and personal growth.
After serving as an Army attack helicopter pilot in Vietnam, I returned home and pursued studies in Biblical leadership and business. I’ve spent over 45 years in the technology field—first in electronics, then in software development—creating systems for the Department of Transportation, the FAA, and the Office of Management and Budget. I later founded and ran my own successful software consulting business.
In 2011, I began a deep dive into online business and internet marketing. I mastered the technical side with ease—but wrestled with discovering who I was called to serve. That clarity finally came: I am here to help others avoid the costly mistakes I made, save time and money, and build lives of purpose and financial freedom.
My Passion
For too long, I wasn’t sure how I could best serve others. But in a moment of deep reflection, everything clicked: I am called to serve through encouragement, education, and grace—especially for those who feel overwhelmed by life’s transitions.
I believe every person deserves to thrive. I’ve dedicated my energy to helping others rise above fear, gain clarity, and step confidently into who God made them to be.
Who I Help
I serve three key groups of people:
1. Baby Boomers (55–75+) This is my primary audience—because I am one of them. I understand the fears, the financial pressures, and the uncertainty about the future. With over 76 million Baby Boomers in the U.S. alone, and millions woefully underprepared for retirement, the need is urgent. My mission is to help at least 0.01% of this population—7,600 people—create a more secure and purpose-filled financial future.
2. Adults Aged 25–55 This group faces its own challenges: increased life expectancy, instability in social security, and the likelihood of having to self-fund their retirement entirely. Many are already overwhelmed at the idea of working for 50+ years. I help them explore alternative paths, build financial resilience, and set up multiple income streams—so they can retire well before the traditional age.
3. Entrepreneurs Across the Personal Services Industry and Affiliate Marketers of All Ages I help small business owners in the personal services sector—nail salons, spas, barbers, massage therapists—build stronger, more profitable operations. I also mentor affiliate marketers of all ages, helping them create thriving, ethical, and sustainable online income streams. My goal is to help entrepreneurs avoid the costly mistakes I’ve made, so they can grow with confidence, clarity, and purpose.
Whether you’re approaching retirement, navigating the online business world, or seeking to better serve your clients and community, I’m here to help you win—without losing what fuels your passion or what matters most.
