Who? - Larry A Coates

Who are the people that I help?

The people that I help come from a variety of backgrounds and range in age from ’20 something’ to those in their 70’s and beyond! That said…

The Primary group demographic that I aim to serve…

My primary focus is upon the demographic population of people in the 55 to 75+ years of age and to a large degree those that reside in the United States of America. The reason for this is based upon a few things, almost all of which revolve around issues relating to retirement! This people that form this demographic group are also the people that i most relate to and understand because i too, am in that demographic grouping! Therefore i understand their issues because I have faced them as well!

Another reason that i focus upon this demographic group of individuals is because there are so many people in that group ! We are the ‘Baby Boomers’ and there are over 76 million of us in that group! Tony Robbins in his book, Money, Master the Game, quotes a study conducted by the Center for Retirement Research, which is a research task force that is part of Boston University, concluded that 53% of American households are “at risk” for not having enough money in retirement to maintain their living standard! More than one-third of workers have less than $1,000 saved up for retirement (not including pensions and the price of their home), while 60% have less than $25,000 saved! Now put that into hard numbers and you will discover that approximately 40.3 MILLION baby boomers have less than $1000 saved and over 45.6 MILLION have less than $25,000 saved! In fact, THE biggest fear that Baby Boomers deal with is that they are going to outlive their financial nest eggs!

I am dedicated to helping this group change those statistics for two reasons, There are so many people in need of dire changes in their financial position it is scary! Second, even if i make it my goal to help .01% of that demographic group, I will have helped 7,600 people change their financial future in a positive way! Even if I trained all 7600 to do exactly what i do to help others out, and they were in direct competition with me, we would not have exhausted the number of people needing to change their financial position!

The Secondary group demographic that I aim to serve…

Naturally, the ‘Baby Boomers” are only a part of the US population that faces retirement! So the secondary group of people that I reach out to and try and help are those that are between the ages of about 25 to 55. It is this group of individuals that have either started to develop their long-term career paths, or they are already well entrenched in their career path! One of the problems that this demographic group faces is that people are living longer and this is greatly impacted by the fact that the Baby Boomers are living longer as well and because of the shear number of Boomers living longer they are wreaking havoc on the social security system and my well leave it decimated for those in this secondary demographic group such that there will be absolutely nothing left for them. So now this presents this group with a “Double Whammy!” First of all they will have to self-fund their entire retirement savings, and because of that and the fact that people are living longer, this group may well have to work into their 80’s and beyond! If you are a twenty or thirty something, the thought of having to work for 50 to 60 or more years is just down right overwhelming and depressing! This demographic group needs to change their financial position so that they can retire WELL SHORT of what could become a very old minimum retirement age, of say 85 instead of 65! So if you are in this secondary demographic group that I serve, you may already see that YOU need to tap into what I have to offer!